Halifax PLAYS
The Problem
Halifax PLAYS is a nonprofit organization dedicated to building community-driven sports programs. They were facing several challenges that hindered their online presence and outreach efforts. These challenges included a lack of brand consistency, an outdated website, and difficulties in managing volunteer-generated content.
My Solution
​Solidified Brand Identity:
Understanding the importance of a consistent brand image, we conducted an in-depth brand analysis and consultation with the PLAYS board of directors. This process helped in redefining and solidifying the organization's brand identity, which was then visually established across all communication channels.
Fresh Digital Presence:
Recognizing the significance of a modern and user-friendly online platform, I created a new website which would meet their unique needs. I built a fresh and engaging WordPress site that not only improved user experience but also projected a professional image for the organization.
Tutorials and Templates for Content Creation:
To overcome the challenge of managing volunteer-generated content, I developed user-friendly tutorials and templates. These resources empowered volunteers to create consistent and impactful content, ensuring a seamless flow of information and aligning it with the newly solidified brand guidelines.
The Outcome
Improved Interaction Rates Across Social Media:
With a clear and consistent brand identity, PLAYS witnessed a significant increase in social media interaction rates. The templates and visual consistency made communications workflows more streamlined, resulting in more followers' engagement, higher reach, and increased visibility. My email marketing templates also helped in boosting interaction rates by 175%.
Enhanced Website Credibility and Volunteer Accessibility:
The new WordPress website provided PLAYS with a dynamic and credible online platform. Additionally, the intuitive content creation system alongside my tutorials empowered the organization's volunteers to make timely updates without assistance.
